Thursday, January 07, 2010

Helping African artists 'crowdfund' recordings

New website helps unsigned African artists “crowdfund” music recordings

PRESS RELEASE launches an alternative way of producing African music. Unsigned artists record their music, funded by fans.

A selection of up and coming artists from Kenya, Senegal, Mali, Zimbabwe and South Africa were hand picked by a music panel consisting of music experts like Baaba Maal, Tony Allen, and Damon Albarn (Gorillaz, Blur). Music fans from all over the world listen to the selection of artists, pick their favorite(s) and chip in a minimum of $1 dollar to the recording of a professional EP. The music is then distributed to the fans who backed the artist and sold on all major online stores (incl. Amazon & iTunes). All the generated net income from music sales is shared equally between the artists and the music fans who supported the artist.

The website is a joint initiative by producers, artists, music promoters and managers based in West, East and South Africa, who believe in the future of African music. The website aims to unlock the underexposed source of African music talent to the world. The music panel selected a blend of traditional styles and New African Sounds. A new movement of talented African musicians and a a global team of passionate music promoters hope to create a new chapter in the rich musical history of Africa. Go see for yourself at

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